Cookie
Policy

What is a cookie?

A cookie is a small text file stored on your device (computer, smartphone, or tablet) via your browser when you visit a website. Cookies allow websites to remember your actions and preferences (such as language or display settings) for a certain period of time.

Types of cookies we use:

We use several types of cookies on our website:

1. Essential cookies:
   These cookies are necessary for the proper functioning of the website and enable you to use its core features. Without these cookies, certain parts of the site may not function correctly.
2. Performance cookies:
   These cookies collect information about how visitors use the site, such as which pages are most frequently visited. This data is anonymous and used to improve the site’s performance.
   • Google Analytics:
     • _ga: uniquely identifies visitors for statistical analysis – lifespan: 1 year
     • _ga_ELF035Y0MG: tracks user engagement on the site via Google Analytics 4 – lifespan: 1 year
   • Hotjar:
     • _hjSessionUser_1393761: records a unique ID to recognise returning users – lifespan: 1 year
     • _hjSession_1393761: stores current session data to group interactions – lifespan: 30 minutes (renewed if interaction continues)
   • Hubspot:
     • __hstc: main HubSpot tracking cookie (identifies visitors for marketing analysis) – lifespan: 6 months
     • hubspotutk: links a visitor to submitted forms for better marketing tracking – lifespan: 6 months
     • __hssc: counts sessions and page views – lifespan: 30 minutes
     • __hssrc: detects if the browser has been restarted – lifespan: session (deleted upon browser closure)
3. Targeting cookies:
   These cookies gather information about your browsing habits in order to show you relevant and personalised advertisements.
   • Google Ads:
     • _gcl_au: measures the effectiveness of advertising campaigns – lifespan: 3 months

Managing your cookie preferences:

When you first visit our website, a banner allows you to set your cookie preferences. You may change these at any time via the Manage Cookies section or through your browser settings.
Cookies that are strictly necessary for the website to function are enabled by default, based on our legitimate interest. Other cookies (such as those for audience measurement or marketing purposes) will only be used with your explicit consent.

Cookie retention period:

Cookies may have different lifespans. Some are deleted when you close your browser (session cookies), while others remain on your device until they expire or are manually deleted (persistent cookies).

Sharing of data collected via cookies:

The information collected through cookies is only shared with third parties, such as advertising or analytics partners, following your prior consent. This helps us improve site performance and the effectiveness of our marketing campaigns.

Changes to the cookie policy:

We may update this cookie policy at any time. Any changes will be posted on this page along with the date of the update. We encourage you to consult this policy regularly.

If you have any questions or concerns about our cookie policy, please contact us at:

Email: info@deuse.be

Last updated: 04/06/2025